Why OQO London is the Smarter Choice for Serious Buyers
Buying prime property in London is a major decision— strategically, financially, and emotionally.
Yet I am astounded that many buyers still enter the market without proper representation, often relying wholly on estate agents whose primary responsibility is to the seller- the people that pay their fees and commission.
At OQO London, we do things differently.
We act exclusively for you, the buyer. We’re not here to sell to you — we’re here to advocate for you.
As a dedicated and focused buying agency, we cut through the noise, impervious to the high-pressure agents’ sales tactics, and deliver unparalleled access to hard to find, off-market properties, market intelligence, and results.
Here’s why buyers across the globe are turning to us as their trusted London buying agent.
Top 10 Reasons to Use a Buyer’s Agent
1. You Get True Independent Professional Representation
Unlike estate agents, OQO London works solely for you. Our loyalty lies with the buyer, and our fees reflect that — often tied to the value we save you during negotiations.
2. Unbiased Property Advice
We offer honest, objective guidance. No sales pitches, just honest, professional and balanced insight that helps you make informed decisions in your property search.
3. Access to the Entire Market — Including Off-Market Properties
The best properties are often never advertised. With our extensive network of contacts, we bring you opportunities before they hit the open market — and sometimes, before they even hit an agent’s desk, giving you an edge over other buyers.
4. Expert Negotiators in Your Corner
We know how selling agents think because we've worked with them for years. We negotiate hard and smart to secure the best possible terms, not just the lowest price.
By leveraging our knowledge of how selling agents operate, we act professionally, without emotion clouding our judgement, to achieve the best possible outcome for our clients.
5. Real-Time Market Knowledge
We’re in the market every day. That means we know what’s overpriced, what’s represents value, and which areas are primed for growth and early investment.
6. We Save You Time
Time is the most valuable asset you own. We streamline the entire process from filtering out unsuitable options to managing viewings. You only see properties worth your attention and that exactly match your brief.
7. Thorough Due Diligence
We ask the right questions and investigate issues others may overlook from leasehold concerns to potential planning complications to ensure your property investment is a secure one.
8. Access to a Trusted Professional Network
Need a great solicitor? Surveyor? Architect? We’ve built a tried-and-tested team to support every aspect of your acquisition.
9. Support From Start to Finish
Buying through OQO London is a fully guided journey — from defining your brief to getting the keys (and everything in between).
10. Strategic, Long-Term Thinking
We don’t just help you find a home. We help you make a smart investment that aligns with your lifestyle and long-term goals. We are looking to build a long term relationship with our clients to ensure that we can always step in when the time comes for them to move in the future.
Why Relying on an Estate Agent Can Leave You Exposed
Most buyers mistakenly assume that estate agents are there to help them.
The truth is that Estate agents are legally and ethically bound to act in the seller’s best interest; that means extracting the maximum amount of money from you, the buyer, as possible.
Here’s what relying on an estate agent means for you:
1. They Work for the Seller
Their priority is to achieve the highest price for the seller as quickly as possible. Your interests as a buyer come second — or not at all.
2. Conflicted Priorities
They’re incentivised to close deals quickly at top value. That doesn’t always align with finding you the right property or price.
3. Biased and Filtered Information
Estate agents are trained to highlight the positives and sometimes downplay flaws, intentionally leaving you with incomplete information.
4. Limited Market Access
You’ll only see what’s on their books. They are simply shop keepers trying to sell you what they have on their shelves and no one else’s.
That leaves out vast parts of the market, especially premium off-market opportunities.
5. High-Pressure Sales Tactics
Creating urgency is part of the agents’ playbook. Estate agents often create urgency, claiming multiple offers are on the table—sometimes a tactic to push you into bidding quickly.
6. No Independent Valuation
Their marketing price is set to benefit the seller. The value will be based on comparable properties, the strength of the market and ‘gut feeling’.
You’re buying without an unbiased perspective on value and relying on the agent’s word.
7. One-Sided Negotiation
Estate agents aren’t negotiating for you. They’re negotiating against you, to get the best possible price for their client! No matter what you tell estate agents, they will always try and squeeze as much money from you as possible- their fees rely on it!
8. Overstated Interest
Claims of "lots of interest" are often inflated to nudge you into bidding fast and high. It is illegal for estate agents to falsify offers from other buyers or disclose existing offer levels, however, we wouldn’t necessarily take that as gospel!
9. Little to No Aftercare
Once contracts are exchanged, you will only hear from that agent once again- on completion. Post-sale support is rarely part of the package. Agents are moving on to the next sale the moment they put the phone down to the solicitor.
10. Inconsistent Agent Quality
From overworked, inexperienced juniors to aggressive sales tactics, the quality of service can vary wildly.
Why OQO London Is the Smarter, Safer Choice
Choosing a buyer’s agent is more than a convenience — it’s a competitive edge.
With OQO London, you benefit from clarity, control, and confidence throughout the entire buying journey. You get a trusted partner who is relentlessly focused solely on your goals, your investment, and your future.
Ready to be represented properly? Let’s talk.
Discover how OQO London can help you buy better in one of the world’s most complex property markets.
